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The platform

One system of record. One system of action.

The workflows that today live in 5–8 disconnected tools — unified on a single Postgres schema with explicit AI tools and guardrails on top.

🗂️ System of record

CRM

A merchant-native Kanban pipeline with drag stage moves and full transition history, a GoHighLevel-style Opportunities module with configurable pipelines and saved views, a fast Contacts spreadsheet, and a unified Conversations inbox threading SMS, email and notes per contact.

Pipeline + Opportunities
Contacts + bulk import/export
Unified conversations inbox
Associations & custom fields
System of action

Automations

A visual React-Flow builder with triggers (contact created, tag added, inbound SMS, stage changed, appointment booked, email opened/replied), nestable AND/OR branch conditions, goals, waits and email/SMS/tag actions. The engine is idempotent per node and resumes on a scheduled tick.

Branching AND/OR logic
Goal & exit nodes
Idempotent execution
Create-opportunity & notify nodes
💬 Reach merchants

Communications & campaigns

Twilio SMS — outbound plus signature-verified inbound with TCPA STOP/START opt-out. SendGrid email — drag-and-drop campaigns, workflow sends, open tracking and reply capture. Merge fields and seven starter templates shared by campaigns and the per-contact composer.

SMS in/out + TCPA opt-out
Drag-and-drop campaigns
Open & reply tracking
Cal.com scheduling sync
🏛️ Underwriting-ready

Legal-entity vault

A jsonb-backed custom-object vault for ownership, signers, banking and fees — first-class records with a foldered editor and CSV import, built for the underwriting workflow rather than bolted on.

Ownership & signers
Banking & fees
Foldered editor
CSV import
✍️ Close the deal

Documents & e-sign

Upload a PDF, drag field boxes and bind them to CRM data, then populate the template from any record. Send a token link for native e-signature with ESIGN/UETA consent, producing a stamped PDF and a Certificate of Completion with signer, IP, timestamps and SHA-256 hash.

PDF template mapping
Populate from CRM
Native ESIGN/UETA e-sign
Audit certificate + storage
📊 See the whole picture

Analytics & BI

Native Reports and GHL-style Smart Lists with a shared filter builder and saved views, plus a dbt analytics layer feeding marts for pipeline velocity, rep performance, revenue, A/R aging, funnel and portfolio health — surfaced through self-hosted Metabase.

Reports + Smart Lists
dbt marts
Metabase dashboards
Saved views
AI-native from the core

Agents that act — with a human in the loop.

BizTracker's agents operate over the unified schema with explicit tools rather than a chatbot pasted onto a legacy CRM. They move pipeline stages, update contacts, log activity and send messages — each behind a confirmation card and recorded as an audit event.

move_pipeline_stage Advance a deal with full transition history
update_contact Patch fields with an audit trail
create_activity Log a call, note or task
send_sms Send a TCPA-compliant message
Integration maturity model

Built up the stack, layer by layer.

From edge infrastructure to enterprise compliance — most of it live today.

9

Compliance & Enterprise

SOC 2, PCI-DSS, NACHA, audit

On roadmap
8

Analytics & BI

Reports, Smart Lists, dbt + Metabase

Live
7

Document & E-Sign

PDF templates, populate, ESIGN/UETA e-sign

Live
6

Financial Data & Underwriting

Bank-statement analysis, cash-flow signals

On roadmap
5

Calendar & Scheduling

Booking + webhook sync

Live
4

Email Delivery

Campaigns, workflow email, opens & replies

Live
3

Payments & Billing

Commission ledger, ISO splits, payouts

On roadmap
2

Observability

Error tracking across edge + browser

Live
1

Messaging

SMS in/out, TCPA opt-out, voice (soon)

Live
0

Core Infrastructure

Edge runtime, Postgres + RLS, AI agents, CI/CD

Live

See the platform on your own data.

Bring a slice of your book of business and we'll show you BizTracker running it end-to-end.